King's College London: Brits fear AI more than they hope for its impact on jobs

May 19, 2026

South London News Smart London Desk Edited By Jimmy Nsubuga

Most of us are more worried than excited about artificial intelligence and what it means for our jobs, according to new research from King's College London. The study, from the university's Institute for Artificial Intelligence and Policy Institute, reveals a significant public unease about AI's economic impact.

Widespread Worries About AI's Job Impact

Seven in 10 people in the UK are concerned about AI leading to job losses. A majority also believe it will eliminate more jobs than it creates. This fear cuts across all demographics, with many feeling AI's impact could be worse than a normal recession.

The research found that nearly six in 10 people agree with predictions that AI could wipe out half of all entry-level white-collar jobs within five years. This is particularly worrying for young people and those in early career stages.

Some Groups More Optimistic

However, the study also highlights some pockets of optimism. Employers, men generally, and male university students, in particular, are more excited about the potential positive impacts of AI. They see new job opportunities opening up.

Professor Elena Simperl, Director of The King’s Institute for Artificial Intelligence, King's College London, said: “These findings tell us something important: the British public isn't asking us to slow down on AI, they're asking us to do it better. People want these tools, they want more of them, and they've used them enough to know where they fall short.”

What Should Be Done?

The public believes schools, the government, and universities hold the key to preparing young people for the AI-driven future of work. There's a strong appetite for intervention, with majorities backing government-guaranteed retraining and close regulation of AI firms.

When it comes to productivity gains from AI, most people would rather see them reflected in higher pay than shorter working hours. This view is strongest among employers and university students.

Author

South London News Smart London Desk Edited By Jimmy Nsubuga

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