
Bromley Council's Public Health team has collaborated with Bromley Football Club to enhance the promotion of local health and wellbeing services, aiming to connect more residents with essential support.
The partnership saw health messages prominently displayed around Bromley FC's stadium, including on big screens, pitch-side advertising, and the club's website. This initiative was designed to reach fans and the broader community with information on key services such as NHS Health Checks, SmokeFree Bromley, and the Lower My Drinking campaign.
Furthermore, Public Health officers participated in two community events at Bromley FC: Ravens Chat and the Veterans Hub. During these events, officers engaged directly with residents, addressing health queries and concerns, offering advice, and signposting individuals to relevant local support services. These informal settings within a familiar community environment were intended to facilitate easier access to health and wellbeing support.
To further encourage engagement, Bromley FC provided a signed club shirt and matchday tickets for a prize draw. Residents who attended the two community events and completed a short survey with Public Health were entered into this draw. Dr Nada Lemic, Director of Public Health at Bromley Council, stated that the collaboration has been instrumental in taking public health messages beyond traditional settings and into the heart of the community.
She added that the partnership has successfully raised awareness of local services and connected residents with support that can improve their health. The collaboration underscores a shared commitment between Bromley Council and Bromley FC to resident wellbeing, utilising trusted local spaces to disseminate information about services that promote healthy living. Residents seeking further information on local health and wellbeing support can visit http://www.bromley.gov.uk/health.
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